It feels like this sometimes…
One of the popular blog posts for academics that I have seen over the last year has been on turning your journal article into a blog post. I am assuming this is aimed at academics who don’t blog regularly and may be considering contributing to multi-authored blog as an opportunity to showcase their research. This post is on the opposite and probably the more likelier scenario for those who actively blog – how do you transform a blog post into a journal article?
As a blogging academic, I have often used one or several blog posts as the framework for a journal article, with the blog serving the purpose of working out my ideas by getting them down onto the (electronic) page and getting feedback. The following post is a general guide to how I go about this process and some of the key things that I consider when trying to shape a blog post into a workable draft article. In many ways, it is similar to transforming a conference paper into a fully fleshed article, but it also differs, especially as a blog post caters for a general audience and a conference paper is probably already in more formal academic language. I don’t aim for this post to be definitive in any way, but thought that it might be helpful to some…
- Does the blog post have a clear and explicit argument? What is the purpose of the blog post?
Blog posts obviously have a variety of functions. I often use my blog posts to discuss a particular research document or archive, using the post to highlight the research potential of something quite discrete. Other times it is to try to relate something historical to contemporary occurrences or debates. Then other times it is fleshing out a new analytical idea. These, although they don’t happen that often, are the best for transforming into a journal article. While they may be a bit rough in their analysis, they probably have a clear enough argument to serve as the framework for the article. From there, you can start to take the more practical and straight forward steps to transforming the blog post into that journal article.
- Proper introduction and conclusion
Blog posts don’t need much introduction and may need to be snappy, bold and condensed to grab the attention of the general reader. Often with my historical blog writing, I will try to work in some link to the present or try quickly to frame it within some wider contemporary debates. However a journal article needs a proper introduction, outlining the main points of your argument and often placing the article within a broader academic context.
Blog posts need to be much more brief than a journal article and a conclusion is usually a quickly tied up affair. A journal article conclusion needs a lot more care and needs to reinforce the argument already made. No cliff hangers or meandering final sentences!
- More formal or specialist language
Although primarily intended to facilitate communication between academics in your field across the world, academic blogs also, for the most part, try to engage with the general reader and therefore the language and terminology used may be toned down for greater accessibility. In my academic writing, I also try to eliminate all the personal pronouns, such as ‘I’ and ‘we’, which crops from time to time in my blog writing mode.
- Insert relevant sub-headings
This is something that I will do with most articles that I write, but I find that blog posts are quite stream-of-consciousness in their composition and are likely not to have the structure required for a journal article. Inserting relevant sub-headings sign posts to you (and to the eventual reader) what you’re doing to do and where you’re going to go argument-wise. It also helps break the article up into manageable chunks. In some cases, I have put together several blog posts into one journal article, with each sub-section being a blog post in itself.
- Expand/insert literature review
Even when engaging in a debate in a blog post, there isn’t the space to delve into a deep and systematic literature review – especially as most literature reviews would bore the pants off the general reader. But part of a journal article is situating your research and arguments within the broader academic context, which means at least a nod to the existing literature.
Depending on the blog’s audience, you may or may not have references included in your blog post. If I am writing on my own blog, I often do include footnotes (and sometimes in-text citations). However some more general blogs do not use references at all, relying only links to relevant material. This can be one of the more tedious exercises in transforming a blog post into a journal article, but it has to be done (and done properly).
With these tasks done, you should have a framework to work with and the blog post should look more like an article – all you need to do is flesh it out. I hope this post is helpful. I am sure many people can ably write both a blog post and a journal article, but I find these steps easy to remember and handy list to check off as I go.
Good luck writing comrades!